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Bury Football Club Ltd / Bury FC Branding Policy

This policy governs the use of all Bury Football Club Ltd / Bury FC Trademarks and Brands for any purpose.

General
Bury Football Club Ltd / Bury FC Trademarks may be used only as permitted by this policy. The following applies to all uses of Bury Football Club Ltd / Bury FC businesses and Trademarks:

  • The Wordmark is required on all official internal and external communications (excluding e-mail).

  • All International and Domestic Partner Web sites must Display an official Bury Football Club Ltd / Bury FC Logo as provided.

  • In all matters of Official Bury Football Club Ltd / Bury FC Business, the company Colours of blue and white and/or Branded Elements (available on the Photo Library in the partners area) are required and must appear prominently.

  • Use of Bury Football Club Ltd / Bury FC Trademarks in printed and electronic materials must conform to the brand requirements available in the partners area.

  • No Bury Football Club Ltd / Bury FC Trademark may be altered in any way that has not been approved in writing by Bury Football Club Ltd / Bury FC.


Bury Football Club Ltd / Bury FC approved partner Seal.
The Bury Football Club Ltd / Bury FC Seal is reserved for use on official documents bearing the signature of a member or officer of the Board; the president or a vice president, on official awards; or in connection with events involving the president, a vice president. The Seal may be used only as authorised in relation to contracts and international awards.

Bury Football Club Ltd / Bury FC Brand
Bury Football Club Ltd / Bury FC, are official brands of Bury Football Club Ltd / Bury FC. All International Partners are expected to use the brand identity that relates to their contract and license whilst still adhering to the group brand requirements above.

Use of Globagroup International Brands, Trademarks and Logos

  • By Approved International Partners and Domestic Licensed Partners

  • All Licensed parties are required to use the Wordmark and Logo, in connection with all Business and may do so as approved in the signed license agreement.

General.

No individual, Unlicensed Business or employee may use any Logos, Brand or Trademark, or the official Web template, or refer to his or her affiliation with Bury Football Club Ltd / Bury FC, in any manner that suggests or implies Bury Football Club Ltd / Bury FC support or endorsement of a point of view or personal or political opinion, business, activity, movement, or program that is not Official Bury Football Club Ltd / Bury FC Business or without written agreement under an instance. If there is potential for confusion in a statement describing affiliation with Bury Football Club Ltd / Bury FC, one should dispel confusion through the use of a disclaimer stating that Bury Football Club Ltd / Bury FC is not involved in the business, activity, movement, or program.


By Associated Organisations

Foundations and other associated organisations that have entered into Memoranda of Understanding with Bury Football Club Ltd / Bury FC, as defined in the policies of the Board, may use the Bury Football Club Ltd / Bury FC Logo as provided in such memoranda. All use must be in connection with their Bury Football Club Ltd / Bury FC related activities and must comply with all policies and procedures of Bury Football Club Ltd / Bury FC.

Prohibited Uses of Bury Football Club Ltd / Bury FC Brands, Logos and Trademarks

No Endorsements.

Neither the name of Bury Football Club Ltd / Bury FC nor any Of its partners Trademarks, including the company Colours, may be used in any way that gives a false impression, is misleading, or could cause confusion regarding Bury Football Club Ltd / Bury FC''s relationship with any person or entity. Specifically, neither the name of Bury Football Club Ltd / Bury FC nor any Partners Trademark may be used to characterise Bury Football Club Ltd / Bury FC as a user of a product or service, or as having conducted research relating to a commercial product or program, or in any other way to convey or imply the endorsement of a commercial product or service.

General Prohibition.

Neither the name of Bury Football Club Ltd / Bury FC / Danusgroup International nor any Partners Trademark may be used in connection with any person, entity, product, or service with which the association could adversely affect Bury Football Club Ltd / Bury FC''s image or standing or that would for any other reason be inappropriate for an International company.


Violations

If a violation of this policy is identified, Bury Football Club Ltd / Bury FC will be required to work with the Legal Department to determine the action needed, which may include redesign and reprinting of materials, license removal, financial easing. With respect to all violations of this policy, Bury Football Club Ltd / Bury FC reserves its right to seek appropriate remedies under applicable International and Local law.